Christmas Bauble

Brief, to transform a Christmas item into a campaign. I chose to raise awareness of domestic violence at Christmas, when most are celebrating with loved ones, many families experience stress, confinement, financial strain and alcohol abuse.

I demonstrated the physical and mental impact of domestic violence, without using a human form representative of any one race or gender. My second bauble highlights the contributing factors without directly referencing domestic abuse. The baubles could be placed on public or workplace Christmas trees, handed out, or used in a poster or tv campaign for increased audience numbers.